That we stand out from the mainstream. In Sweden it is almost a mortal sin (Sw Jantelagen) to go your own way, be confident, aim for success, believe in your dreams and express views which are different than most or, even worse, provocative. We must all agree or there is something wrong – we have an environment of consensus fundamentalism. Still, some people disregard these golden rules of social interaction. Like Wonna I de Jong. She is born in1960 in Poland behind the iron curtain. Wonna lived under poor conditions but she was innovative. Her family had a garden with fruits and vegetables which she sold on the local markets and she was allowed to keep the proceeds herself. She invested in a gold ring which she has kept until this day. On a school trip to Russia, she sold some of her clothes and bought gold and diamonds for the money. One day a couple of foreigners in the streets of Warsaw asked her a question and Wonna was one of the few people that spoke English in Poland back then. So Wonna started talking to the strangers and found out that they were Swedish engineers who had helped to build the new Forum Hotel in central Warsaw. Wonna thought it was strange that Poland with its 30 million people needed experts from Sweden to build a hotel and became curious about Sweden. She decided to emigrate and came to Sweden in 1978 with two empty hands. Some thirty years later she has built a business empire and is one of the biggest property owners in the country.
Before getting there she had to fight people’s negative attitudes and “Jantelagen”- who do you think you are? After all she was an immigrant and a woman, a truly hopeless combination. Wonna did not care. At school she was recognized for her excellent academic skills but when she told her career guide at school that she wanted to become a business woman, she was advised that this would not be possible but that medical school would be an option. So Wonna took the advice and went to medical school for a few years before switching to law school. And then Wonna did business. With a strong minded focus. Now she is a very wealthy woman and she continues to run and develop her substantial property portfolio. Wonna has the nerve to say her mindset and thinking created success and that everyone can do it. A revolutionary thought in a country where the general perception is that people are just victims to circumstances – if you are successful you have been lucky, if you have been less successful, it is somebody else’s fault. Thank you Wonna for bringing a breath of fresh air!